Glossaire

GLOSSAIRE DE LA PUBLICITÉ DIGITALE

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A

A

Above the fold (ATF)

Above the fold (ATF)

Ad exchange

Ad exchange

Ad verification

Ad verification

Audience captive

Audience captive

Audience similaire

Audience similaire

B

B

Backlink

Backlink

Below the fold (BTF)

Below the fold (BTF)

Bid price

Bid price

Bid request

Bid request

Bid response

Bid response

Blockchain

Blockchain

Blocklist

Blocklist

Brand safety

Brand safety

Branding

Branding

C

C

CRM onboarding

CRM onboarding

Campagne cross-device

Campagne cross-device

Campagne multi-device

Campagne multi-device

Catch-up TV

Catch-up TV

Ciblage comportemental

Ciblage comportemental

Ciblage contextuel

Ciblage contextuel

Ciblage sémantique

Ciblage sémantique

Clic

Clic

Click through rate ou taux de clic

Click through rate ou taux de clic

Considération

Considération

Contact unique

Contact unique

Conversion

Conversion

Cookie

Cookie

Cookie Sync / Cookie Matching

Cookie Sync / Cookie Matching

Cookieless

Cookieless

Cost Per Action (CPA)

Cost Per Action (CPA)

Cost Per Completed View (CPCV)

Cost Per Completed View (CPCV)

Cost Per Lead (CPL)

Cost Per Lead (CPL)

Cost per visit (CPV)

Cost per visit (CPV)

Couverture sur cible

Couverture sur cible

Coût par engagement (CPE)

Coût par engagement (CPE)

Coût pour mille (CPM)

Coût pour mille (CPM)

Cryptomonnaie

Cryptomonnaie

D

D

DOOH

DOOH

Dashboard

Dashboard

Data Management Plateform (DMP)

Data Management Plateform (DMP)

Deal ID (Deal Token)

Deal ID (Deal Token)

Deal avec priorité / Deal private auction / Priority deal

Deal avec priorité / Deal private auction / Priority deal

Deal programmatique

Deal programmatique

Demand Side Platform (DSP)

Demand Side Platform (DSP)

Drive to store

Drive to store

Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO)

Dynamic search ads

Dynamic search ads

E

E

Extension d'audience

Extension d'audience

F

F

Fidélisation

Fidélisation

First View

First View

First look

First look

First party data

First party data

Floor price (ou prix plancher)

Floor price (ou prix plancher)

Full rate (ou taux de remplissage)

Full rate (ou taux de remplissage)

G

G

Génération de trafic

Génération de trafic

H

H

Header bidding / Advanced ou pre-bidding

Header bidding / Advanced ou pre-bidding

I

I

Impression

Impression

Intelligence artificielle (IA)

Intelligence artificielle (IA)

Interopérabilité

Interopérabilité

M

M

Marketing d'influence

Marketing d'influence

Middle of the Fold (MTF)

Middle of the Fold (MTF)

Métavers

Métavers

N

N

NFT

NFT

O

O

OTT (Over the Top)

OTT (Over the Top)

Open marketplace / Open auction

Open marketplace / Open auction

Order ID

Order ID

P

P

Post-click (PC)

Post-click (PC)

Post-view (PV)

Post-view (PV)

Pression utile (PU)

Pression utile (PU)

Private marketplace / Private auction

Private marketplace / Private auction

Programmatique

Programmatique

Programmatique garanti

Programmatique garanti

Programmatique non-garanti

Programmatique non-garanti

Publicité OTT

Publicité OTT

R

R

RGPD

RGPD

RTB (Real Time Bidding)

RTB (Real Time Bidding)

Reach

Reach

Retail Media

Retail Media

Retargeting

Retargeting

Retour sur investissement (ROI)

Retour sur investissement (ROI)

Répétition

Répétition

Réseau publicitaire / Adnetworks

Réseau publicitaire / Adnetworks

S

S

SEA

SEA

SEO

SEO

SMS enrichi

SMS enrichi

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