Glossaire

GLOSSAIRE DE LA PUBLICITÉ DIGITALE

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A

A

Above the fold (ATF)

Above the fold (ATF)

Ad exchange

Ad exchange

Ad verification

Ad verification

Audience captive

Audience captive

Audience similaire

Audience similaire

B

B

Backlink

Backlink

Below the fold (BTF)

Below the fold (BTF)

Bid price

Bid price

Bid request

Bid request

Bid response

Bid response

Blockchain

Blockchain

Blocklist

Blocklist

Branding

Branding

Brand safety

Brand safety

C

C

Campagne cross-device

Campagne cross-device

Campagne multi-device

Campagne multi-device

Catch-up TV

Catch-up TV

Ciblage comportemental

Ciblage comportemental

Ciblage contextuel

Ciblage contextuel

Ciblage sémantique

Ciblage sémantique

Clic

Clic

Click through rate ou taux de clic

Click through rate ou taux de clic

Considération

Considération

Contact unique

Contact unique

Conversion

Conversion

Cookie

Cookie

Cookieless

Cookieless

Cookie Sync / Cookie Matching

Cookie Sync / Cookie Matching

Cost Per Action (CPA)

Cost Per Action (CPA)

Cost Per Completed View (CPCV)

Cost Per Completed View (CPCV)

Cost Per Lead (CPL)

Cost Per Lead (CPL)

Cost per visit (CPV)

Cost per visit (CPV)

Coût par engagement (CPE)

Coût par engagement (CPE)

Coût pour mille (CPM)

Coût pour mille (CPM)

Couverture sur cible

Couverture sur cible

CRM onboarding

CRM onboarding

Cryptomonnaie

Cryptomonnaie

D

D

Dashboard

Dashboard

Data Management Plateform (DMP)

Data Management Plateform (DMP)

Deal avec priorité / Deal private auction / Priority deal

Deal avec priorité / Deal private auction / Priority deal

Deal ID (Deal Token)

Deal ID (Deal Token)

Deal programmatique

Deal programmatique

Demand Side Platform (DSP)

Demand Side Platform (DSP)

DOOH

DOOH

Drive to store

Drive to store

Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO)

Dynamic search ads

Dynamic search ads

E

E

Extension d'audience

Extension d'audience

F

F

Fidélisation

Fidélisation

First look

First look

First party data

First party data

First View

First View

Floor price (ou prix plancher)

Floor price (ou prix plancher)

Full rate (ou taux de remplissage)

Full rate (ou taux de remplissage)

G

G

Génération de trafic

Génération de trafic

H

H

Header bidding / Advanced ou pre-bidding

Header bidding / Advanced ou pre-bidding

I

I

Impression

Impression

Intelligence artificielle (IA)

Intelligence artificielle (IA)

Interopérabilité

Interopérabilité

M

M

Marketing d'influence

Marketing d'influence

Métavers

Métavers

Middle of the Fold (MTF)

Middle of the Fold (MTF)

N

N

NFT

NFT

O

O

Open marketplace / Open auction

Open marketplace / Open auction

Order ID

Order ID

OTT (Over the Top)

OTT (Over the Top)

P

P

Post-click (PC)

Post-click (PC)

Post-view (PV)

Post-view (PV)

Pression utile (PU)

Pression utile (PU)

Private marketplace / Private auction

Private marketplace / Private auction

Programmatique

Programmatique

Programmatique garanti

Programmatique garanti

Programmatique non-garanti

Programmatique non-garanti

Publicité OTT

Publicité OTT

R

R

Reach

Reach

Répétition

Répétition

Réseau publicitaire / Adnetworks

Réseau publicitaire / Adnetworks

Retail Media

Retail Media

Retargeting

Retargeting

Retour sur investissement (ROI)

Retour sur investissement (ROI)

RGPD

RGPD

RTB (Real Time Bidding)

RTB (Real Time Bidding)

S

S

SEA

SEA

Second party data

Second party data

Second price auction (ou enchère au second prix)

Second price auction (ou enchère au second prix)

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