A dashboard is a marketing tool that brings together a set of performance indicators and enables a global or in-depth analysis of an issue, usually in real time.
A dashboard can therefore be likened to a visual representation of key information on a single screen, giving the user a quick and clear understanding of all the data presented.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
