Retail Data: The Game-Changer for Orange Belgium!

High-Tech

Data & Media

Maximizing Reach and Driving Conversions

À travers notre méthodologie A.K.A by Biggie Impact.

Biggie’s mission was clear: make Orange Hey! the go-to mobile brand for young, mobile-first audiences. We set out to spark awareness and drive meaningful traffic to Orange Hey!'s website, boosting conversions through Amazon DSP's precision targeting.

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Solutions

Biggie’s Winning Strategy with Amazon DSP

Data-Driven Targeting Power

Our team tapped into Amazon’s rich 1st-party data to zero in on Orange Hey!’s ideal audience—young, mobile-savvy individuals. Through targeted ads across Amazon and high-traffic news, tech, and lifestyle platforms, we amplified brand impact.

Biggie used Amazon DSP to unlock a powerful mix of media placements and retail data, reaching 5 million unique Belgian visitors each month. Our strategy made the most of Amazon’s ecosystem, backed by closed API algorithms for sustained performance gains, enabling us to drive Orange Hey!’s growth through top-notch traffic generation and engagement.

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Les résultas

Outstanding Engagement and Cost Efficiency

With Biggie’s expert touch, the campaign saw a 50% higher conversion rate than standard programmatic ads, generating 878 sales at a cost per acquisition of just €66—showcasing Biggie’s ability to deliver high-impact, efficient results.

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66€

Cost Per Acquisition (CPA)

+50%

Boosted conversion rate over traditional programmatic