Ladbrokes Leads the Way with Belgium’s First Programmatic TV Campaign

Service

Omnichannel Media Consulting & Activation

Driving Conversions and Website Traffic

À travers notre méthodologie A.K.A by Biggie Impact.

Ladbrokes partnered with Biggie to enhance conversion rates and drive significant website traffic through Belgium's very first programmatic TV campaign, achieving improved engagement metrics compared to previous digital campaigns.

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Solutions

High-Impact Programmatic TV Strategy

Engaging Prospects with Targeted TV Ads

Biggie’s programmatic TV approach allowed Ladbrokes to reach prospects effectively, driving engagement and interest with tailored TV ads optimized for conversion.

Biggie used programmatic TV to connect Ladbrokes with its target audience, creating high-quality ad placements that effectively engaged prospects. This strategy achieved notable improvements in cost-per-engagement and brought a 3x better performance compared to previous digital campaigns in 2021.

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Les résultas

Strong Conversion and Engagement Performance - A bronze IAB MIXX AWARD in the category 'Best Use of Marketing Technology'

The campaign delivered impressive results with strong conversion and engagement figures. With 10.6K prospects reached through programmatic TV and a CPE that performed three times better than a comparable AO campaign in 2021, this approach proved its strength. A successful example of innovative marketing technology in action! Our innovative strategy was recognized with a Bronze IAB MIXX AWARD in the category 'Best Use of Marketing Technology.'

10.6K

Prospects engaged via programmatic TV

3x better

CPE compared to an Always-On campaign in 2021