What does "Yield Management" mean?
Techniques for optimizing publishers' revenues on all or part of the available inventory. Holistic Yield is when all sales channels and inventories are put in competition.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
