Trading Desk
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Trading Desk
What's a Trading Desk?

A player specialized in the consulting, purchasing and optimization of advertising space, operating mainly in programmatic mode on behalf of advertisers.

Download our Trendbook

Couverture du Trendbook 2025 de Biggie avec des photos stylisées, montrant une femme en chapeau et lunettes, une cible avec des flèches, un ballon et une femme avec lunettes de soleil.

Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:

  1. How to capture consumers in the age of the Messy Funnel;
  2. Why AI is emerging as a cultural revolution;
  3. How television is becoming plural;
  4. Why influencer marketing has reached the age of maturity.