The ability of an advertising campaign or media support to reach the target defined in the campaign objectives.
It is expressed by the coverage rate, which is equal to "number of contacts belonging to the target population" / "total targeted contacts".
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
