What is RGPD?
The GDPR (General Data Protection Regulation) is a legal text, in force since 25 May 2018, which aims to provide a framework for the processing of citizens' personal data on European territory by regulating the way in which companies and organisations collect, store, process and use this data. It affects all organisations, regardless of their size or sector of activity.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
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