What does "Middle of The Fold" (MTF) mean?
It's the advertising inventory located in the middle of a website page (or second screen) as opposed to the Bellow of the Fold (last screen) and the Above the Fold (first screen).
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
