What is loyalty?
From a marketing perspective, loyalty refers to all the actions and strategies that an advertiser implements to retain its current customers and encourage them to continue buying its products or services. In other words, loyalty aims to create a lasting relationship between a company and its customers.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
