What is influencer marketing?
Influencer marketing is a marketing strategy that relies on the reputation of key online personalities (content creators, opinion leaders), enabling an advertiser to promote its products or services by capitalising on the credibility and vast audience of these personalities.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
