What does "first look" mean?
A SSP feature that gives a buyer priority access to certain user profiles over its competitors, subject to certain conditions. An advertiser will thus be able to ensure that profiles will be exposed to an ad in first display on a site for a given period.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
