What's a "Demand Side Platform" (DSP)?
A platform for purchasing inventory offered by the various SSPs to which the DSP is connected. It also allows you to optimize your purchases automatically and in real time.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
