What is a backlink?
A backlink is a hypertext link within a web page on site A pointing to a web page on site B (as opposed to an internal link, which can take the same form, but this time pointing to another page on the same site A). They play a key role in a company's SEO strategy.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
