Audience extension consists of a publisher offering an advertiser to reach its 1st party audience outside its site.
Example: activation of SeLoger.fr audiences on the Le Monde.fr website to target real estate intentionalists in a qualified editorial context.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
