Artificial Intelligence (AI) is the set of theories and techniques used to create machines and computer systems capable of simulating human intelligence. Facial recognition, chatbots, autonomous cars, text correction, etc. are concrete examples of artificial intelligence.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
