What's an "ad verification"?
A tool for verifying the delivery quality of an ad impression. The items that can be measured to verify the delivery are :
- the % of brand safety
- the % of viewability
- the % of fraud
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
