What does "viewability" mean?
It's a measurement indicator that defines whether or not an ad impression is considered visible by the Internet user. The MRC standard defines an impression as visible when at least 50% of its surface has been displayed for at least 1 second for display banners and at least 2 seconds for videos.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
