Sustainable Advertising Boosts Tourism in Brussels.

Travel

Data & Media

Increasing Awareness and Boosting Tourism, while reducing the campaign's impact on the planet.

À travers notre méthodologie A.K.A by Biggie Impact.

Visit Brussels collaborated with Biggie and Creative Agency AIR to revitalize post-COVID tourism.

The campaign aimed to boost awareness among local and nearby European visitors, focusing on the cultural heritage of Brussels and Art Nouveau enthusiasts and attracting tourism closer to home. Additionally, this campaign served as a pioneer project to test Biggie’s CSR platform, aimed at reducing CO2 emissions while maintaining high performance across digital channels.

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Solutions

Cross-Media Campaign with CSR Integration

Leveraging Data and Reducing CO2 Emissions

Biggie employed innovative formats across OLV, DOOH, Mobile, and SEA, with CSR metrics to measure and optimize CO2 reductions.

The campaign included a multi-channel approach with targeted display ads, video on platforms like Meta, and DOOH placements. Biggie’s CSR tool measured the environmental impact, achieving CO2 reductions of 50% in France, 25% in Germany, and 20% in Belgium, while maintaining high engagement.

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Les résultas

Strong Reach and Environmental Impact Reduction - Bronze IAB MIXX AWARD

The campaign reached 17.78 million impressions, achieved 827K completed video views, and reduced CO2 emissions significantly across target regions, earning a Bronze IAB MIXX Award for Best International Marketing Tool. Proving the campaign performance while reducing its impact.

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17.8M

Total Impressions across all Channels

-50% / -25% / -20%

CO2 Reductions in France, Germany and Belgium