Ladbrokes Engages Young Audiences with In-Game Ads

Service

Data & Media

Biggie Drives Ladbrokes’ Brand Awareness with In-Game Ads

À travers notre méthodologie A.K.A by Biggie Impact.

Ladbrokes partnered with Biggie to launch its new app with an in-game advertising campaign in Football Manager 2020 & 2021, focusing on reaching a young, engaged audience to build brand awareness.

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Solutions

Strategic In-Game Ad Placement

Reaching Gamers in Their Element

By placing ads directly within Football Manager games, Biggie ensured Ladbrokes reached young, active gamers where they’re most engaged.

Biggie utilized in-game ads, embedding Ladbrokes banners within Football Manager 2020 & 2021 to capture the attention of a target demographic aged 18-34. This approach increased visibility and positioned Ladbrokes prominently among young, tech-savvy users.

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Les résultas

Strong Engagement and High Impressions

The campaign delivered over 600,000 impressions, with Ladbrokes banners displayed in more than 75,000 matches, achieving impactful brand visibility within an authentic gaming context.

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600K

Impressions generated in-game

75K

Matches played featuring Ladbrokes banners