View-Through Rate (Vtr)

Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:

1. How to capture consumers in the age of the Messy Funnel;
2. Why AI is emerging as a cultural revolution;
3. How television is becoming plural;
4. Why influencer marketing has reached the age of maturity.