What does "video completion rate" mean?
The percentage of the audience that views a video in its entirety.
For example, a video completion rate of 50% means that half of the videos broadcast were viewed in full (completed).
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Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
