What is a snack content?
In digital marketing, snack content is a type of content designed for quick consumption. It can take a variety of forms (short texts, captioned images, animated GIFs, short videos, etc.) and is particularly popular on social media. Snack content is particularly effective in capturing the attention of online audiences quickly, while adapting to the growing use of smartphones.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
