What is SMS marketing?
SMS marketing is a communications tool whereby an advertiser sends Short Message Service (SMS) messages directly to the mobile phones of customers or prospects, usually in the form of promotions or sales campaigns.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
