It's a targeting technique based on the lexical field of a web page. This technique makes it possible to exclude sensitive content containing keywords such as terrorism, natural disasters, accidents, health crises, etc. from a campaign's distribution framework.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
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