What does "second party data" mean?
Data from a partnership (e.g. supplier / distributor) that enriches and completes the proprietary data (first party data) that an advertiser already has.
Example: The intersport.fr website sells Nike products. The data relative to the purchases of Nike products on intersport.fr constitute a pool of 2nd party data which can be used by Nike within the framework of digital activation in conditions in conformity with the RGPD.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
