What does "RTB" (Real Time Bidding) mean?
RTB is the principle by which advertising spaces are allocated in real time according to bids made by advertisers or agencies on corresponding formats and targeting criteria.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
