An indicator that allows you to calculate the profitability of an expense (or investment) by comparing it to the revenue it has generated.
Formula : (Revenue - Media budget spent) / Media budget spent
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
