Non-Guaranteed Programmatic

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Non-Guaranteed Programmatic
What does "non-guaranteed programmatic" mean?

A buying model that aims to put buyers in competition for the same impression. The sale can be done by auction or based on a fixed CPM.

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Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:

  1. How to capture consumers in the age of the Messy Funnel;
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