A contraction of "meta" and "universe", the metaverse is a virtual reality space in which users can interact with a computerised environment and other users. In other words, it is a 360° graphical universe that brings together the virtual world and the real world.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
