What's "guaranteed programmatic"?
Also known as direct programmatic, this automated buying method brings together advertisers and advertising agencies. The latter will offer advertising space in compliance with specific conditions established during a negotiation. Most of these conditions allow to define the context of diffusion, the audience targeting and the price.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
