What are dynamic search ads?
Dynamic search ads, used as part of SEA campaigns, are a paid advertising option available in Google Ads that allows advertisers to automatically create ads based on both the content of their website and the searches performed by web users. They automatically generate ads that are relevant and tailored to web users based on their searches.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
