What does "Dynamic Creative Optimization" (DCO) mean?
A tool for creating dynamic banners whose creation/message adapts in real time to each exposed profile according to a specific context (weather, product consultation on the site, geolocation, etc.)
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
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