What is the deliverability rate?
The deliverability rate is an indicator of the proportion of messages that have reached their destination. It is equal to the number of messages sent minus the number of messages not received, for whatever reason.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
