Cryptocurrency
What is a cryptocurrency?

A cryptocurrency is a form of virtual or digital currency traded on the internet. It is based on blockchain technology and is independent of banking networks: it is a peer-to-peer asset traded without a trusted third party. Bitcoin and Etherum are examples of cryptocurrencies.

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Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:

  1. How to capture consumers in the age of the Messy Funnel;
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