Cost per action. It is the budget invested to generate an action on site. Depending on the campaign objective, an action can correspond to a visit, a lead or a purchase.
Formula: budget invested / number of actions
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
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