What does "Cost Per Action" (CPA) mean?
Cost per action. It is the budget invested to generate an action on site. Depending on the campaign objective, an action can correspond to a visit, a lead or a purchase.
Formula: budget invested / number of actions
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
