What is conversion?
From an advertising point of view, a conversion is the completion by a prospect of an action desired by the advertiser following a campaign. This action varies according to the objective of the campaign and can take a variety of forms: filling in a form, downloading a document or making a purchase on an advertiser's website.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
