What's "contextual targeting" ?
Targeting technique based on the broadcasting environment and the content of web pages.
Example: the URL of a site, thematic category of the content (news, automobile, family, sport, etc.)
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
