What is consideration?
In advertising terms, consideration is when a consumer considers a brand as a possible option for satisfying a need or making a purchase. So, from a marketing perspective, the aim of consideration is to create a preference for a brand and encourage consumers to find out more about it.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
