Catch-up TV (better known as replay) refers to the temporary availability of a television programme, film or series via video streaming after it has been broadcast on a television channel. In advertising, catch-up TV allows advertisers to run their ads during these delayed programmes.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
