Blockchain is a digital technology that aims to store and transmit information securely, transparently and without a central controller. In other words, it is a large database that contains the history of all exchanges between its users since its inception, allowing those same users to share data without an intermediary.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
