What's a "bid response"?
Information sent by the buyer to the seller in response to a bid request. The bid response is sent by the DSP (on the buyer side) to the SPP (on the seller side). Example of elements transmitted: amount of the bid (bid price) or the link to the message to display if the bid is successful.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
