From an advertising point of view, a tag is a piece of code that is inserted into the source code of a web page where an advertisement is to be displayed. Therefore, when a visitor visits a web page, the tag is what makes it possible to request and activate the ad on that same page.
In other words, the advertising tag is a few lines of code that instructs a visitor's browser to display an ad on a web page.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
