What does "whitelist" mean?
As opposed to a blacklist. It's a list of sites whose practices are deemed to be compliant and whose advertising messages are therefore allowed to pass. Can apply to advertisers, sectors, buyers, formats, creatives.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
