What's a "unique contact"?
A unique contact is an individual exposed to a media campaign. Knowing that the same individual can be exposed to several advertising impressions and on several devices, the number of unique contacts of an advertising campaign corresponds to the number of deduplicated contacts that have been exposed.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
