The "recall rate", which is often used in digital advertising, measures the ability of an audience to remember an ad after seeing it. A high recall rate indicates that the ad is memorable and therefore potentially more effective.This rate is calculated by asking viewers if they remember an ad after seeing it, most often through a survey, to determine the percentage of recall among them.
Download our Trendbook
Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:
- How to capture consumers in the age of the Messy Funnel;
- Why AI is emerging as a cultural revolution;
- How television is becoming plural;
- Why influencer marketing has reached the age of maturity.
